The role of the chatbot on customer purchase intention : towards digital relational sales
Year of publication: |
2021
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Authors: | Lo Presti, Letizia ; Maggiore, Giulio ; Marino, Vittoria |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2021.2021, 3, p. 165-188
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Subject: | Chatbot | Conversational commerce | Customer purchase intention | Value perception | Brand familiarity | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing |
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