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Search: subject_exact:"Global account management"
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Key account management
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Ivens, Björn Sven
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation in key account management : identification of research trends and knowledge gaps
Lautenschlager, Christian
;
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10012623619
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2
Firm-internal key account management networks : framework, case study, avenues for future research
Ivens, Björn Sven
;
Pardo, Catherine
;
Niersbach, Barbara
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 102-113
Persistent link: https://www.econbiz.de/10011549373
Saved in:
3
Managerial implications of research on inter-organizational interfaces : the case of key account management
Ivens, Björn Sven
;
Pardo, Catherine
- In:
The IMP journal
10
(
2016
)
1
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011895390
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