Firm-internal key account management networks : framework, case study, avenues for future research
Year of publication: |
October 2016
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Authors: | Ivens, Björn Sven ; Pardo, Catherine ; Niersbach, Barbara ; Leischnig, Alexander |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 58.2016, p. 102-113
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Subject: | Key account management | Firm-internal network | Commitment | Trust | Capability | Forschung | Research | Key-Account-Management | Netzwerk | Network | Zukunft | Future |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.indmarman.2016.05.019 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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