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Mortimer, Gary
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Weeks, Clinton S.
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Page, Lionel
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Journal of retailing and consumer services
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1
How unit price awareness and usage encourages grocery brand switching and expenditure
Mortimer, Gary
;
Weeks, Clinton S.
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 346-356
Persistent link: https://www.econbiz.de/10012026006
Saved in:
2
Understanding how consumer education impacts shoppers over time : a longitudinal field study of unit price usage
Weeks, Clinton S.
;
Mortimer, Gary
;
Page, Lionel
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 198-209
Persistent link: https://www.econbiz.de/10011556652
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