How unit price awareness and usage encourages grocery brand switching and expenditure
Gary Mortimer, Clinton S. Weeks
| Year of publication: |
2019
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|---|---|
| Authors: | Mortimer, Gary ; Weeks, Clinton S. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 49.2019, p. 346-356
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| Subject: | Supermarkets | Retail | Brand switching | Unit pricing | Grocery shopping | FMCG | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Lebensmittelhandel | Food trade | Preismanagement | Pricing strategy | Einzelhandelspreis | Retail price | Preisdifferenzierung | Price discrimination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.04.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012026006