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~subject:"Retail trade"
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Retail trade
Brand management
38
Markenführung
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Australia
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Consumer behaviour
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Australien
15
Konsumentenverhalten
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Brand image
13
Markenimage
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Retailing
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Brand
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Brands
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Franchising
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Markenartikel
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Einzelhandel
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Marketing management
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Relationship marketing
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Beziehungsmarketing
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Brand architecture
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Markenarchitektur
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Marketingmanagement
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Globalization
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Innovation
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Brand extension
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Corporate branding
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Electronic commerce
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Firm performance
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Führungsstil
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Globalisierung
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Leadership style
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Markentransfer
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Marketing strategy
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Unternehmenserfolg
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Brand engagement
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Brand equity
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Brand orientation
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Branding
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City marketing
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Corporate reputation
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Merrilees, Bill
7
Miller, Dale
3
McKenzie, Brent
2
Dwivedi, Abhishek
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Fam, Kim Shyan
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Józsa, László
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Li, Yongqiang
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Richard, James E.
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Baltic journal of management
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International journal of business and emerging markets : IJBEM
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Journal of business research : JBR
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ECONIS (ZBW)
7
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1
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
2
Department store innovation : David Jones Ltd., Australia, 1876-1915
Miller, Dale
;
Merrilees, Bill
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 396-415
Persistent link: https://www.econbiz.de/10011626967
Saved in:
3
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
4
In-store marketing : a strategic perspective
Fam, Kim Shyan
;
Merrilees, Bill
;
Richard, James E.
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009153421
Saved in:
5
Brand morphing across Wal-Mart customer segments
Merrilees, Bill
;
Miller, Dale
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1129-1134
Persistent link: https://www.econbiz.de/10008696690
Saved in:
6
Retail value chains : extension and development into transition economies : Stockmann in Estonia and Latvia
McKenzie, Brent
;
Merrilees, Bill
- In:
Baltic journal of management
3
(
2008
)
3
,
pp. 309-327
Persistent link: https://www.econbiz.de/10003775164
Saved in:
7
Service entry strategies into a transition economy : an Estonian case study
McKenzie, Brent
;
Merrilees, Bill
- In:
International journal of business and emerging markets …
1
(
2008/09
)
2
,
pp. 124-140
Persistent link: https://www.econbiz.de/10003794519
Saved in:
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