Xing, Xiaolin; Tang, Fang‐Fang; Yang, Zhenlin - In: Journal of Product & Brand Management 13 (2004) 6, pp. 429-441
This paper investigates prices of consumer electronics sold on the Web by both online‐only retailers (Dotcoms) and the online branches of multi‐channel retailers (MCRs). Surprisingly, it finds that Dotcoms charge higher price than MCRs, a conclusion contradictory to the results of most of...