Online branding strategies of UK fashion retailers

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Internet Research, published by and copyright Emerald Group Publishing Limited.

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Year of publication:	2009
Authors:	Rowley, Jennifer
Publisher:	Emerald Group Publishing Limited
Subject:	Brand management \| Brands \| Fashion industry \| Online operations \| Retailing \| United Kingdom

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Type of publication:	Article
Language:	English
Other identifiers:	10.1108/10662240910965397 [DOI]
Source:	BASE

Persistent link: https://www.econbiz.de/10009455102