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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Risk perception and risk avoidance : the role of cultural identity and personal relevance
Carvalho, Sergio W.
;
Block, Lauren G.
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 319-326
Persistent link: https://www.econbiz.de/10003793568
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