Risk perception and risk avoidance : the role of cultural identity and personal relevance
Sergio W. Carvalho; Lauren G. Block; Subramanian Sivaramakrishnan; Rajesh V. Manchanda; Chrissy Mitakakis
| Year of publication: |
2008
|
|---|---|
| Authors: | Carvalho, Sergio W. ; Block, Lauren G. ; Sivaramakrishnan, Subramanian ; Manchanda, Rajesh V. ; Mitakakis, Chrissy |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 25.2008, 4, p. 319-326
|
| Subject: | Risiko | Risk | Wahrnehmung | Perception | Risikoaversion | Risk aversion | Lebensmittelsicherheit | Food safety | Kulturelle Identität | Cultural identity | Kanada | Canada |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793568