Dutot, Vincent; Bergeron, François - In: Journal of Small Business and Enterprise Development 23 (2016) 4, pp. 1165-1190
Purpose The purpose of this paper is to develop and test a framework of small and medium enterprises’ (SMEs) strategic orientation (SO) and its impact on social media performance. Moreover, it introduces a new concept, social media orientation (SMO) (composed of sales and business development...