From strategic orientation to social media orientation : improving SMEs' performance on social media
Year of publication: |
2016
|
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Authors: | Dutot, Vincent ; Bergeron, François |
Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 23.2016, 4, p. 1165-1190
|
Subject: | SME | Visibility | Strategic orientation | Sales and business development | Social media orientation | Social media performance | Social Web | Social web | KMU | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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