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SPOT
NHST
4
Statistical test
3
Statistischer Test
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False discovery rate
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Minimum effect size plus p-value criterion
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continuous
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data integrity
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discretize
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hypothesizing after results known (HARKing)
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Woodside, Arch G.
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Journal of business-to-business marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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Releasing the death-grip of null hypothesis statistical testing (p < .05) : applying complexity theory and somewhat precise outcome testing (SPOT)
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011703031
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2
Diffusion and adoption of good science : overcoming to dominant logic of
NHST
and the reporting of rubbish
Woodside, Arch G.
- In:
Journal of business-to-business marketing
23
(
2016
)
4
,
pp. 327-333
Persistent link: https://www.econbiz.de/10011637127
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