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Industrial marketing management : the international journal for industrial and high-tech firms
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Industrial innovation management in the age of digital transformation : the risk of too strong selling capabilities
Endres, Herbert
;
Auburger, Julia
;
Helm, Roland
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 371-385
Persistent link: https://www.econbiz.de/10014531642
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