Industrial innovation management in the age of digital transformation : the risk of too strong selling capabilities
Year of publication: |
2024
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Authors: | Endres, Herbert ; Auburger, Julia ; Helm, Roland |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 117.2024, p. 371-385
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Subject: | Digital transformation | Industrial innovation management | Knowledge adoption | Sales and innovation performance | Salesperson adoption | Selling capability | Innovationsmanagement | Innovation management | Digitalisierung | Digitization | Innovation | Verkauf | Selling | Wissensmanagement | Knowledge management |
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