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~subject:"Schwellenländer"
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Schwellenländer
Brand management
18
Markenführung
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Consumer behaviour
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Brand
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Markenartikel
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Brand image
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Markenimage
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local brands
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Beziehungsmarketing
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Designation of origin
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Emerging economies
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Herkunftsbezeichnung
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Multinationales Unternehmen
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Relationship marketing
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Transnational corporation
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Consumer based brand equity
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Country of origin
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Foreign brands
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Global and local brands
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Globalisierung
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Globalization
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Indonesia
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Indonesien
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Rules of origin
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Status seeking motivation
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Ursprungsregeln
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ethnocentrism
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telecommunication
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Air pollution
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Animosity
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Armutsbekämpfung
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Auslandsaufenthalt
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Heinberg, Martin
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Ozkaya, H. Erkan
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Srivastava, R. K.
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Taube, Markus
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International marketing review
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Journal of food products marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Outbreaks of animosity against the West in China : effects on local brand consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
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2
How differing demographic factors impact upon customer loyalty towards national or international fast-food chains : a comparative study in emerging markets
Srivastava, R. K.
- In:
Journal of food products marketing
23
(
2017
)
8
,
pp. 901-925
Persistent link: https://www.econbiz.de/10011799806
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3
A brand built on sand : is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 586-607
Persistent link: https://www.econbiz.de/10011552514
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