Outbreaks of animosity against the West in China : effects on local brand consumption
Year of publication: |
2017
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Authors: | Heinberg, Martin |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 4, p. 514-535
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Subject: | Emerging markets | Animosity | Willingness to pay | Local brands | Willingness to buy | Zahlungsbereitschaftsanalyse | China | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Schwellenländer | Emerging economies | Markenführung | Brand management | Markenartikel | Brand |
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