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~subject:"Selling"
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Selling
Business-to-business marketing
3,530
B-to-B-Marketing
3,470
Lieferantenmanagement
1,616
Supplier relationship management
1,616
Relationship marketing
859
Beziehungsmarketing
788
Business-to-Business-Marketing
624
Marketingmanagement
471
Marketing management
464
Electronic Commerce
454
E-commerce
393
Deutschland
364
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357
Theory
340
Theorie
338
Business‐to‐business marketing
315
Verkauf
291
Brand management
281
Markenführung
276
Salespeople
270
Verkaufspersonal
269
Marketing
257
Consumer behaviour
226
Konsumentenverhalten
218
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202
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202
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196
Social web
196
Customer satisfaction
189
B2B
185
Online-Marketing
180
Value creation
175
Betriebliche Wertschöpfung
173
Internet marketing
169
Innovation
165
Kundenzufriedenheit
165
Bundling strategy
161
Leistungsbündel
161
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154
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265
German
23
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Svensson, Göran
12
Terho, Harri
9
Rangarajan, Deva
7
Rodríguez, Rocío
7
Adamson, Brent
6
Agnihotri, Raj
6
Høgevold, Nils M.
6
Keränen, Joona
6
Parvinen, Petri
6
Schmitz, Christian
6
Høgevold, Nils
5
Johnson, Jeff S.
5
Otero-Neira, Carmen
5
Pullins, Ellen
5
Sharma, Arun
5
Alavi, Sascha
4
Borgh, Michel van der
4
Corsaro, Daniela
4
Dingus, Rebecca
4
Friend, Scott B.
4
Grewal, Rajdeep
4
Koponen, Jonna
4
Lippold, Dirk
4
Maggioni, Isabella
4
Martin, Jennifer S.
4
Rodriguez, Michael
4
Salonen, Anna
4
Sridhar, Shrihari
4
Andersson, Per
3
Bush, Alan J.
3
Dixon, Matthew
3
Echchakoui, Saïd
3
Habel, Johannes
3
Homburg, Christian
3
Itani, Omar S.
3
Julkunen, Saara
3
Kassemeier, Roland
3
Krush, Michael T.
3
Lilien, Gary L.
3
Paesbrugghe, Bert
3
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Springer Fachmedien Wiesbaden
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Industrial marketing management : the international journal for industrial and high-tech firms
59
The journal of business & industrial marketing
20
Journal of business research : JBR
15
Journal of business-to-business marketing
12
Journal of personal selling & sales management : JPSSM
11
Journal of the Academy of Marketing Science
8
Journal of marketing
6
The journal of personal selling & sales management : JPSSM
6
Harvard business review : HBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Business & Industrial Marketing
4
Business horizons
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
SpringerLink / Bücher
3
essentials
3
Asia Pacific journal of marketing and logistics
2
Business Guides on the Go
2
European business review
2
European journal of marketing
2
European research on management and business economics
2
Harvard-Business-Manager : das Wissen der Besten
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
Italian journal of marketing : ITJM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Lehrbuch
2
Naše gospodarstvo : NG
2
Springer eBook Collection
2
Springer eBooks / Business and Economics
2
A Productivity Press book
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
Cogent business & management
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Essentials
1
European Journal of Marketing
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
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ECONIS (ZBW)
281
Other ZBW resources
6
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287
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1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
Developing a digital maturity model for the sales processes of industrial projects
Voß, Marleen
;
Jaspert, David
;
Ahlfeld, Christian
; …
- In:
Journal of personal selling & sales management : JPSSM
44
(
2024
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10014515160
Saved in:
3
business-to-business
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
4
Leveraging B2B field service technicians as a "second sales force" : how service situations affect selling activity and success
Berkmann, Manuel
;
Eisenbeiß, Maik
;
Reinartz, Werner J.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 736-761
Persistent link: https://www.econbiz.de/10015047946
Saved in:
5
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
6
Collaborative B2B sales partnerships in supply chains : an integrative framework of social and action alignment
Svensson, Göran
;
Ferro-Soto, Carlos
;
Padin, Carmen
; …
- In:
European research on management and business economics
29
(
2023
)
3
,
pp. 1-9
In
business-to-business
(B2B) contexts, sales organizations require both long-term and stable partnerships to …
Persistent link: https://www.econbiz.de/10014480049
Saved in:
7
Benefits, discounts, features, and value as communication foci in selling : exploring concepts, drivers, and outcomes
Klarmann, Martin
;
Wouters, Marc
- In:
Journal of personal selling & sales management : JPSSM
43
(
2023
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10014293059
Saved in:
8
Exploring opportunism, conflict, noneconomic satisfaction and economic satisfaction in a B2B context : a buyer and seller perspective
Jyh-Liang, Guan
;
Lee, Tzong-ru
;
Roberts-Lombard, Mornay
; …
- In:
South African journal of business management
53
(
2022
)
1
,
pp. 1-12
relationship marketing in
business-to-business
relationships from both a purchaser's and a seller's perspective to establish …
Persistent link: https://www.econbiz.de/10013348508
Saved in:
9
Antecedents of salesperson performance in information service industry : the role of guanxi, adaptive selling behaviors and customer orientation
Thi-Thuy-Linh Nguyen
;
Xuan-Quynh Hoang
;
Pham Thi Lien
; …
- In:
Cogent business & management
9
(
2022
)
1
,
pp. 1-19
be presented. In the
business-to-business
(B2B) context, salespeople are the critical link between a company and its …
Persistent link: https://www.econbiz.de/10014425793
Saved in:
10
Relationship marketing and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10014567150
Saved in:
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