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~subject:"Service dominant logic of marketing"
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Service dominant logic of marketing
Service quality
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Grundén, Kerstin
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Claudio Baccarani and Dr Jacques Martin, Professor
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Olof Lagrosen, Stefan
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The TQM Journal
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The TQM journal : the international review of organizational improvement
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Social media marketing in the wellness industry
Lagrosen, Stefan Olof
;
Grundén, Kerstin
- In:
The TQM journal : the international review of …
26
(
2014
)
3
,
pp. 253-260
Persistent link: https://www.econbiz.de/10010341279
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2
Social media marketing in the wellness industry
Olof Lagrosen, Stefan
;
Grundén, Kerstin
- In:
The TQM Journal
26
(
2014
)
3
,
pp. 253-260
related to service quality theory, in particular the
service
dominant
logic
of
marketing
(SDL), and a comprehensive framework …
Persistent link: https://www.econbiz.de/10015032795
Saved in:
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