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Service quality
Brand management
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Brand associations
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The journal of services marketing
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Service characteristics' impact on key service quality relationships : a meta-analysis
Black, Hulda G.
;
Childers, Carla Y.
;
Vincent, Leslie H.
- In:
The journal of services marketing
28
(
2014
)
4
,
pp. 276-291
Persistent link: https://www.econbiz.de/10010411936
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