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Austauschtheorie
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Consumer behaviour
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Luo, Biao
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International journal of hospitality management
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Which Marketer-generated-content is more effective? : an experimental study in the context of a peer-to-peer accommodation platform
Tao, Dandan
;
Fang, Wenpei
;
Luo, Biao
;
Wan, Liang
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013266144
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