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~subject:"Shopper marketing"
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Shopper marketing
Consumer behaviour
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Inman, J. Jeffrey
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Amoroso, Gala
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Desai, Kalpesh Kaushik
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ECONIS (ZBW)
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Smart phones, bad calls? : the influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans
Sciandra, Michael R.
;
Inman, J. Jeffrey
;
Stephen, Andrew T.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 574-594
Persistent link: https://www.econbiz.de/10012107242
Saved in:
2
Shopper marketing moderators of the brand equity : behavioral loyalty relationship
Hariharan, Vijay Ganesh
;
Desai, Kalpesh Kaushik
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 91-104
Persistent link: https://www.econbiz.de/10011815372
Saved in:
3
The shopper-centric retailer : three case studies on deriving shopper insights from frequent shopper data
Nikolova, Hristina
;
Inman, J. Jeffrey
;
Maurer, Jim
; …
-
2014
Persistent link: https://www.econbiz.de/10010424898
Saved in:
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