The shopper-centric retailer : three case studies on deriving shopper insights from frequent shopper data
Hristina Dzhogleva Nikolova, J. Jeffrey Inman, Jim Maurer, Andrew Greiner and Gala Amoroso
| Year of publication: |
2014
|
|---|---|
| Authors: | Nikolova, Hristina ; Inman, J. Jeffrey ; Maurer, Jim ; Greiner, Andrew ; Amoroso, Gala |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 11.2014, p. 75-102
|
| Subject: | Shopper marketing | store redesign | marketing metrics | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Marketing | Marktforschung | Market research | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010424898