//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
~subject:"Verbraucher"
~type_genre:"Book section"
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Verbraucher
Werbung
721
Advertising
715
Advertising effects
141
Werbewirkung
141
Consumer behaviour
83
Konsumentenverhalten
83
Internet marketing
78
Online-Marketing
78
USA
65
United States
65
Deutschland
64
Marketing management
63
Marketingmanagement
63
Germany
60
Theorie
50
Theory
50
Brand management
44
Markenführung
44
Marketing
36
Public relations
31
Öffentlichkeitsarbeit
31
Psychology of advertising
29
Werbepsychologie
29
Target group
27
Zielgruppe
27
Advertising industry
23
Social web
23
Werbewirtschaft
23
Brand
20
Markenartikel
20
Werbeplanung
19
Advertising planning
18
Communication
17
Kommunikation
17
Media industries
16
Mediensektor
16
Advertising media
15
Brand image
15
India
15
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
27
Type of publication (narrower categories)
All
Book section
Glossary included
Article in journal
410
Aufsatz in Zeitschrift
410
Aufsatz im Buch
27
Graue Literatur
21
Non-commercial literature
21
Hochschulschrift
18
Collection of articles of several authors
17
Sammelwerk
17
Working Paper
17
Arbeitspapier
16
Aufsatzsammlung
15
Konferenzschrift
9
Conference paper
4
Konferenzbeitrag
4
Thesis
4
Dissertation u.a. Prüfungsschriften
3
Case study
2
Conference proceedings
2
Fallstudie
2
Article
1
Bibliografie
1
Collection of articles written by one author
1
Festschrift
1
Sammlung
1
more ...
less ...
Language
All
English
23
German
4
Author
All
Abu-Ghosh, Dina Hesham
1
Agarwal, Atul Kumar
1
Ahuja, Raina
1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
Alalwan, Ali Abdallah
1
Arora, Anshu
1
Awasthi, Shraddha
1
Baeza-Yates, Ricardo
1
Bathla, Devesh
1
Bevans, Michael
1
Bhat, Subodh
1
Bing, Michael Tiong Hock
1
Bove, Liliana L.
1
Bóveda-Lambie, Adriana M.
1
Chu, Shu-Chuan
1
Durau, Julia
1
Eble, Michael
1
Edmonds, Jennifer J.
1
Gangadharbatla, Harshavardhan
1
Gierl, Heribert
1
Hair, Neil
1
Heinemann, Sabine
1
Herbawan, F.
1
Hong, Tan Teck
1
Indrawati
1
Jin, Boyi
1
Joshi, Yogesh V.
1
Keller, Barbara
1
Kim, Juran
1
Krouwer, Simone
1
Lei, Jing
1
Lindley, Jordan
1
Liu, Martin J.
1
Lucas, Paul A.
1
Lulandala, Emmanuel Elioth
1
Luo, Jun
1
López, Manuela
1
Meitz, Tino Georg Konrad
1
Muñoz-Leiva, Francisco
1
more ...
less ...
Published in...
All
Advertising theory
2
Challenges in an age of dis-engagement
2
Wert und Werte der Marketing-Kommunikation
2
Advertising in new formats and media : current research and implications for marketers
1
Advertising, promotion, and new media
1
Application of gaming in new media marketing
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Consumer psychology in a social media world
1
Cutting edge international research
1
Developing relationships, personalization, and data herald in marketing 5.0
1
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Explorations in critical studies of advertising
1
Global business value innovations : building innovation capabilities for business strategies
1
Handbook of research on business social networking ; Vol. 2
1
Integrated marketing communication : creating spaces for engagement
1
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Responsible Innovation Management
1
Social and environmental issues in advertising
1
Strategic system assurance and business analytics
1
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Das centenaire chevronné : zur digitalen Markenkommunikation bei Citroën (oder Zitrön?)
Heinemann, Sabine
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 229-246)
.
2023
Persistent link: https://www.econbiz.de/10014435292
Saved in:
2
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
- In:
Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
Saved in:
3
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
4
Role of blockchain and data visualisation in advertisement lead purchase across social media
Bathla, Devesh
;
Ahuja, Raina
;
Awasthi, Shraddha
;
Singh, …
- In:
Developing relationships, personalization, and data …
,
(pp. 88-108)
.
2022
Persistent link: https://www.econbiz.de/10013334859
Saved in:
5
Facebook data breach : a systematic review of its consequences on consumers' behaviour towards advertising
Lulandala, Emmanuel Elioth
- In:
Strategic system assurance and business analytics
,
(pp. 45-68)
.
2020
Persistent link: https://www.econbiz.de/10012240762
Saved in:
6
Tool for analyzing YouTube audience behavior in Indonesia
Indrawati
;
Herbawan, F.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 8-14)
.
2020
Persistent link: https://www.econbiz.de/10012259283
Saved in:
7
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 1-13)
.
2020
Persistent link: https://www.econbiz.de/10012263198
Saved in:
8
Impact of digital advertising post-demonetization in India
Rathaur, Kamal Singh
;
Agarwal, Atul Kumar
- In:
Application of gaming in new media marketing
,
(pp. 215-235)
.
2019
Persistent link: https://www.econbiz.de/10011914196
Saved in:
9
Factors affecting Jordanian consumers' attitudes towards Facebook advertising : case study of tourism
Abu-Ghosh, Dina Hesham
;
Al-Dmour, Hani
;
Alalwan, Ali …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 285-302)
.
2018
Persistent link: https://www.econbiz.de/10011825175
Saved in:
10
Ballin' the Pinball way: conceptualizing the WALLIN framework for transitioning from linear to collaborative social media advertising
Walsh, Christine
;
Lindley, Jordan
;
Arora, Anshu
; …
- In:
Global business value innovations : building innovation …
,
(pp. 63-74)
.
2018
Persistent link: https://www.econbiz.de/10011864701
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->