Facebook data breach : a systematic review of its consequences on consumers' behaviour towards advertising
Emmanuel Elioth Lulandala
Year of publication: |
2020
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Authors: | Lulandala, Emmanuel Elioth |
Published in: |
Strategic system assurance and business analytics. - Singapore : Springer, ISBN 978-981-15-3646-5. - 2020, p. 45-68
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Subject: | Consumer behaviour | Data breach | Facebook advertising | Privacy | Social Web | Social web | Datenschutz | Data protection | Konsumentenverhalten | Deregulierung | Deregulation | Werbewirkung | Advertising effects | Werbung | Advertising | Online-Marketing | Internet marketing |
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