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~subject:"Social Web"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Social Web
Welt
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Developing countries
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2,932
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Möslein, Kathrin
11
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9
Hai-Jew, Shalin
9
Kirchhoff, Sabine
9
Ozuem, Wilson
8
Adeola, Ogechi
7
Di Virgilio, Francesca
7
Dölling, Steffen
7
Fantapié Altobelli, Claudia
7
Füller, Johann
7
Möhlenbruch, Dirk
7
Camilleri, Mark Anthony
6
Hinson, Robert
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Klamma, Ralf
6
Korflesch, Harald F. O. von
6
Krcmar, Helmut
6
Michelis, Daniel
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Wiedmann, Klaus-Peter
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Bauer, Hans H.
5
Bullinger-Hoffmann, Angelika C.
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Ferri, Fernando
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Grifoni, Patrizia
5
Hennigs, Nadine
5
Kollmann, Tobias
5
Langner, Sascha
5
Leimeister, Jan Marco
5
Manzoor, Amir
5
Meckel, Miriam
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Ratten, Vanessa
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Uhl, Axel
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Walsh, Gianfranco
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4
Blumauer, Andreas
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Buhse, Willms
4
Burmann, Christoph
4
Cao, Yiwei
4
Conruyt, Noe͏̈l
4
Constantinides, Efthymios
4
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Handbook of social media management : value chain and business models in changing media markets
39
Web 2.0 : neue Perspektiven für Marketing und Medien
35
Social media and crisis communication
28
Contemporary issues in social media marketing
23
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
23
Digital transformation in journalism and news media : media management, media convergence and globalization
21
Handbook of research on integrating social media into strategic marketing
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
20
Analyzing the strategic role of social networking in firm growth and productivity
19
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
19
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
18
The SAGE handbook of social media marketing
18
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
16
Information diffusion management and knowledge sharing ; volume 2
15
Organizations and social networking : utilizing social media to engage consumers
15
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
14
Strategic customer relationship management in the age of social media
14
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
13
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
13
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
13
Social media in strategic management
13
Social media listening and monitoring for business applications
13
The Routledge companion to digital consumption
13
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
13
Web 2.0 : the business model
13
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
12
Computer-mediated marketing strategies : social media and online brand communities
12
Consumer psychology in a social media world
12
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
12
Digital Business in Africa : Social Media and Related Technologies
11
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
11
HMD : Praxis der Wirtschaftsinformatik
11
Handbook of research on business social networking ; Vol. 2
11
Harnessing the power of social media and web analytics
11
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Social-Media-Handbuch : Theorien, Methoden, Modelle
11
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
10
E-collaboration ; Vol. 1
10
Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
10
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ECONIS (ZBW)
2,932
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1
Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls
Wannow, Stefanie
;
Beck, Chiara
- In:
Zukunft des Marketings
,
(pp. 57-76)
.
2023
opportunities in the Metaverse. However, there is great uncertainty regarding effective strategies in this new "
world
". As research …
Persistent link: https://www.econbiz.de/10014516198
Saved in:
2
Effective brand building in metaverse platform : consumer-based brand equity in a virtual
world
(CBBE)
Catherine, S.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
Saved in:
3
The evolution of CSR information disclosure from Web 1.0 to Web 2.0
Du, Jiaxu
;
Wang, Kangding
- In:
Harnessing technology for knowledge transfer in …
,
(pp. 203-226)
.
2024
Persistent link: https://www.econbiz.de/10014531415
Saved in:
4
The welfare effects of social media
Allcott, Hunt
;
Braghieri, Luca
;
Eichmeyer, Sarah
; …
- In:
The political economy of social media
,
(pp. 25-30)
.
2023
Persistent link: https://www.econbiz.de/10014444274
Saved in:
5
Social media and mental health
Braghieri, Luca
;
Levy, Ro'ee
;
Makarin, Alexey
- In:
The political economy of social media
,
(pp. 31-44)
.
2023
Persistent link: https://www.econbiz.de/10014444279
Saved in:
6
Social media, news consumption and polarisation
Levy, Ro'ee
- In:
The political economy of social media
,
(pp. 47-58)
.
2023
Persistent link: https://www.econbiz.de/10014444281
Saved in:
7
The effect of social media on elections : evidence from the United States
Fujiwara, Thomas
;
Mueller, Karsten
;
Schwarz, Carlo
- In:
The political economy of social media
,
(pp. 89-97)
.
2023
Persistent link: https://www.econbiz.de/10014444286
Saved in:
8
Social media and protest participation : evidence from Russia
Enikolopov, Ruben
;
Makarin, Alexey
;
Petrova, Maria
- In:
The political economy of social media
,
(pp. 121-129)
.
2023
Persistent link: https://www.econbiz.de/10014444289
Saved in:
9
Social media and Xenophobia : evidence from Russia
Bursztyn, Leonardo
;
Egorov, Georgij V.
;
Enikolopov, Ruben
; …
- In:
The political economy of social media
,
(pp. 153-161)
.
2023
Persistent link: https://www.econbiz.de/10014444295
Saved in:
10
The political economy of social media in China
Qin, Bei
;
Strömberg, David
;
Wu, Yanhui
- In:
The political economy of social media
,
(pp. 175-183)
.
2023
Persistent link: https://www.econbiz.de/10014444301
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