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~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
4
Social-Media-Handbuch : Theorien, Methoden, Modelle
3
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
Critical issues on changing dynamics in employee relations and workforce diversity
1
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
1
Handbook of social media management : value chain and business models in changing media markets
1
Harnessing the power of social media and web analytics
1
Innovation in advertising and branding communication
1
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
1
Interdisciplinary public finance, business and economics studies ; Volume 4
1
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Marketing in the new global order : challenges and opportunities
1
New media and public relations
1
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
1
Performance management : happiness and keeping pace with technology
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Proceedings of the 12th European Conference on Knowledge Management ; Vol. 2
1
Schnittstellen (in) der Medienökonomie
1
Social knowledge : using social media to know what you know
1
Strategien internationaler Personalbeschaffung : Personalplanung, Rekrutierungs- und Auswahlverfahren, Mitarbeiterintegration, rechtliche Grundlagen
1
The behavioral enterprise
1
The political economy of social media
1
Trends and issues in global tourism
1
Trust and communication : findings and implications of trust research
1
Understanding and managing diversity : readings, cases, exercises
1
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
1
Web 2.0-Anwendungen zur Informationsgewinnung von Unternehmen : Nutzungsmöglichkeiten für Marktforschung, Innovationsmanagement und CRM
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Wertschöpfung durch Medien im Wandel
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ECONIS (ZBW)
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Social media, news consumption and polarisation
Levy, Ro'ee
- In:
The political economy of social media
,
(pp. 47-58)
.
2023
Persistent link: https://www.econbiz.de/10014444281
Saved in:
2
Evaluation of the approach to the uses and gratifications in digital media regarding public relations research
Bekman, Müge
-
2021
Persistent link: https://www.econbiz.de/10013254119
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3
Bringing social media into work : the positive and negative effects on policy implementation - an introduction to theory and research
Di Virgilio, Francesca
- In:
Critical issues on changing dynamics in employee …
,
(pp. 121-142)
.
2021
Persistent link: https://www.econbiz.de/10012509814
Saved in:
4
Self-exposure in social media : teenagers' transmedia practices for the construction of a personal brand
Masanet, Maria-Jose
;
Márquez, Israel
;
Pires, Fernanda
; …
- In:
Innovation in advertising and branding communication
,
(pp. 136-153)
.
2021
Persistent link: https://www.econbiz.de/10012391679
Saved in:
5
Trust in media technology
Janzik, Robin
;
Quandt, Thorsten
- In:
Trust and communication : findings and implications of …
,
(pp. 99-113)
.
2021
Persistent link: https://www.econbiz.de/10012592591
Saved in:
6
Social media depression : a threat to happiness among higher education students
Chahar, Bhawna
;
Khan, Saleena
;
Chahar, Pradeep Singh
; …
- In:
Performance management : happiness and keeping pace …
,
(pp. 1-12)
.
2021
Persistent link: https://www.econbiz.de/10012316331
Saved in:
7
Medienkompetenz im Social-Media-Dialog
Kreutzer, Ralf T.
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 135-150)
.
2020
Persistent link: https://www.econbiz.de/10012172330
Saved in:
8
Active Sourcing : wie geht das eigentlich?
Steiner, Sabine
;
Sarsteiner, Michael
- In:
Strategien internationaler Personalbeschaffung : …
,
(pp. 55-60)
.
2015
Persistent link: https://www.econbiz.de/10010504578
Saved in:
9
Medienforschung für Social TV und Second Screen : Effekte des partizipativen Fernsehens auf die Erfolgsmessung
Wiesinger, Jasmin
;
Pagel, Sven
- In:
Schnittstellen (in) der Medienökonomie
,
(pp. 443-461)
.
2015
Persistent link: https://www.econbiz.de/10014575424
Saved in:
10
Social media usage and adoption : are people ready?
Olsen, Line Lervik
;
Andreassen, Tor Wallin
- In:
Harnessing the power of social media and web analytics
,
(pp. 161-180)
.
2014
Persistent link: https://www.econbiz.de/10010340868
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