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~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"SME marketing"
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KMU-Marketing
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Caprano, Cornelia
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Ergenzinger, Rudolf
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Customer-centric marketing strategies : tools for building organizational performance
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Kommunikation kleiner und mittlerer Unternehmen
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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ECONIS (ZBW)
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Erfolgsfaktoren für das Social Media-Marketing von KMU : eine quantitativ-explorative Analyse
Caprano, Cornelia
;
Ergenzinger, Rudolf
- In:
Kommunikation kleiner und mittlerer Unternehmen
,
(pp. 311-336)
.
2013
Persistent link: https://www.econbiz.de/10009772311
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2
Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 297-314)
.
2013
Persistent link: https://www.econbiz.de/10009668196
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3
Social Branding via XING
Ludowig, Carsten
;
Schmidt-Grell, Stefan
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 347-357)
.
2012
Persistent link: https://www.econbiz.de/10009553475
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