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~subject:"Social Web"
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Search: person:"Aw, Eugene Cheng-Xi"
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Social Web
Consumer behaviour
17
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17
Beziehungsmarketing
7
Relationship marketing
7
Social web
7
Brand management
5
Markenführung
5
Brand image
4
E-commerce
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Electronic Commerce
4
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4
Artificial intelligence
3
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3
COVID-19
3
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3
Internet marketing
3
Künstliche Intelligenz
3
Luxury goods
3
Luxusgüter
3
Markenartikel
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Resistance
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
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Confidence
2
Customer satisfaction
2
Dienstleistungsqualität
2
Distribution channel
2
Einzelhandel
2
Gastronomie
2
Gender
2
Kundenzufriedenheit
2
Livestreaming commerce
2
Metaverse
2
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PLS-SEM
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Eugene Cheng-xi Aw
7
Cham Tat Huei
3
Ooi, Keng-Boon
3
Tan, Garry Wei-Han
3
Dwivedi, Yogesh Kumar
2
Fernando, Angeline Gautami
2
Alalwan, Ali Abdallah
1
Alryalat, Mohammad Abdallah Ali
1
Balakrishnan, Janarthanan
1
Chan, Hing Kai
1
Cheung, Man Lai
1
Chuah, Stephanie Hui-wen
1
Hew, Jun-Jie
1
Hughes, David Laurie
1
Jain, Varsha
1
Kian Yeik Koay
1
Lee, Voon-Hsien
1
Leung, Wilson Ka-shing
1
Lin, Binshan
1
Moedeen, Sajjaad
1
Omkar Dastane
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Pek, Chuen-Khee
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Rana, Nripendra P.
1
Teck Ming Tan
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Teck Weng Jee
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Zha, Tao
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Asia Pacific journal of marketing and logistics
2
Journal of retailing and consumer services
2
Journal of business research : JBR
1
Marketing intelligence & planning
1
Tourism review
1
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ECONIS (ZBW)
7
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1
Virtual reality in tourism : adoption scepticism and resistance
Cham Tat Huei
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
Tourism review
79
(
2024
)
2
,
pp. 337-354
Persistent link: https://www.econbiz.de/10014512232
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
5
What do consumers want? : a methodological framework to identify determinant product attributes from consumers’ online questions
Fernando, Angeline Gautami
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303183
Saved in:
6
"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
Saved in:
7
"Stop the unattainable ideal for an ordinary me!" : fostering parasocial relationships with social media influencers : the role of self-discrepancy
Eugene Cheng-xi Aw
;
Chuah, Stephanie Hui-wen
- In:
Journal of business research : JBR
132
(
2021
),
pp. 146-157
Persistent link: https://www.econbiz.de/10012581576
Saved in:
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