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Social Web
Consumer behaviour
31
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30
Beziehungsmarketing
24
Relationship marketing
24
Customer experience
20
Dienstleistungsqualität
16
Service quality
16
Customer satisfaction
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Kundenzufriedenheit
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Internet marketing
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Luxury goods
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Luxusgüter
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Einzelhandel
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Retail trade
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Marketingmanagement
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Service experience
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CEO
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Customer experience management
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customer experience
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Klaus, Philipp
4
Bang, Nguyen
1
Maklan, Stan
1
Peppard, Joe
1
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European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of strategic marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
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Show me the money : improving our understanding of how organizations generate return from technology-led marketing change
Maklan, Stan
;
Peppard, Joe
;
Klaus, Philipp
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 561-595
Persistent link: https://www.econbiz.de/10011309582
Saved in:
2
New insights from practice : exploring online channel management strategies and the use of social media a market research tool
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 829-850
Persistent link: https://www.econbiz.de/10010230201
Saved in:
3
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
4
Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector
Klaus, Philipp
;
Bang, Nguyen
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 429-442
Persistent link: https://www.econbiz.de/10009781100
Saved in:
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