Show me the money : improving our understanding of how organizations generate return from technology-led marketing change
Year of publication: |
2015
|
---|---|
Authors: | Maklan, Stan ; Peppard, Joe ; Klaus, Philipp |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 3/4, p. 561-595
|
Subject: | Big data | CRM | ROI | Social media | Benefits realisation | Performance improvement | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Return on Investment | Return on investment | Online-Marketing | Internet marketing |
-
Smart business, social business : a playbook for social media in your organization
Brito, Michael, (2012)
-
Aluri, Ajay, (2015)
-
Revenue generation through influencer marketing
Beichert, Maximilian, (2024)
- More ...
-
Maklan, Stan, (2015)
-
Why CRM fails : and how to fix it
Maklan, Stan, (2011)
-
CUSTOMER SERVICE - Why CRM Fails — And How to Fix It
Maklan, Stan, (2011)
- More ...