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~subject:"Social Web"
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Kumar, Prashant
3
Jhawar, Anand
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Kar, Arpan Kumar
1
Kumar, Rishi Kant
1
Kushwaha, Amit Kumar
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Rana, Nripendra P.
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Sarraf, Shagun
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Tiwary, Nishant Kumar
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Varshney, Sanjeev
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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The emergence of virtual influencers : a shift in the influencer marketing paradigm
Jhawar, Anand
;
Kumar, Prashant
;
Varshney, Sanjeev
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 468-484
Persistent link: https://www.econbiz.de/10014302749
Saved in:
2
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
3
What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big data analytics
Kushwaha, Amit Kumar
;
Kumar, Prashant
;
Kar, Arpan Kumar
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 207-221
Persistent link: https://www.econbiz.de/10013206362
Saved in:
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