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~subject:"Social Web"
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Social Web
Social web
5
Beziehungsmarketing
3
Relationship marketing
3
Soziales Netzwerk
3
Investitionsentscheidung
2
Investment decision
2
Viral marketing
2
Virales Marketing
2
Anreizregulierung
1
Ansteckung
1
Budget constraints
1
Consumer behaviour
1
Contagion
1
Customer lifetime value-based sales force control
1
Customer portfolio management
1
Customer relationship management
1
Customer value
1
Decision
1
Decision logic
1
Decision theory
1
Design Science Research
1
Designwissenschaft <Informatik>
1
Deutschland
1
Diffusion von Informationen
1
Dynamic decision structure
1
Einfluss
1
Einflussnehmer
1
Enterprise architecture
1
Entscheidung
1
Entscheidungstheorie
1
Estimation
1
Facebook
1
Financial Engineering
1
Financial services
1
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1
Finanzdienstleistung
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3
German
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Probst, Florian
5
Heidemann, Julia
3
Klier, Mathias
3
Landherr, Andrea
3
Banz, Marion
1
Calmbach, Florian
1
Gneiser, Martin Sebastian
1
Grosswiele, Laura
1
Huber, Johannes
1
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Published in...
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HMD : Praxis der Wirtschaftsinformatik
1
Information systems and e-business management : ISeB
1
Journal of decision systems
1
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
1
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ECONIS (ZBW)
5
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1
Special Interest Networks : eine Fallstudie am Beispiel von Netzathleten.de
Heidemann, Julia
;
Klier, Mathias
;
Landherr, Andrea
; …
- In:
HMD : Praxis der Wirtschaftsinformatik
48
(
2011
)
282
,
pp. 103-112
Persistent link: https://www.econbiz.de/10009405664
Saved in:
2
More fans at any cost? Analysing the economic effects of the ratio of fans to non-fans in a customer portfolio considering electronic word of mouth
Banz, Marion
;
Grosswiele, Laura
;
Huber, Johannes
; …
- In:
Journal of decision systems
25
(
2016
)
3
,
pp. 193-213
Persistent link: https://www.econbiz.de/10011617914
Saved in:
3
Customer relationship management in a digitally connected world
Probst, Florian
-
2015
Persistent link: https://www.econbiz.de/10011406817
Saved in:
4
Valuation of online social networks taking into account users' interconnectedness
Gneiser, Martin Sebastian
;
Heidemann, Julia
;
Klier, Mathias
- In:
Information systems and e-business management : ISeB
10
(
2012
)
1
,
pp. 61-84
Persistent link: https://www.econbiz.de/10009531425
Saved in:
5
Soziale Netzwerke im Web : Chancen und Risiken im CRM von Unternehmen
Heidemann, Julia
;
Klier, Mathias
;
Landherr, Andrea
; …
- In:
Wirtschaftsinformatik & Management : Zeitschrift für …
3
(
2011
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10009158834
Saved in:
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