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~subject:"Social Web"
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Social Web
Brand management
6
Consumer behaviour
6
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Markenführung
6
Sportmarketing
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Sports marketing
6
Athletes
4
Sportler
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Sportorganisation
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Sports
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athlete branding
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branding
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social media
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AIDA model
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Athlete branding
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Su, Yiran
3
Doyle, Jason P.
2
Kunkel, Thilo
2
Andrew, Damon P. S.
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Baker, Bradley J.
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Mamo, Yoseph
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European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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The transformative impact of big data applications in sport marketing : current and future directions
Mamo, Yoseph
;
Su, Yiran
;
Andrew, Damon P. S.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 594-611
Persistent link: https://www.econbiz.de/10013370393
Saved in:
2
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
3
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
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