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~subject:"Social Web"
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quality signaling
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reputation
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Kusawat, Poompak
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Information systems research : ISR
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Journal of global marketing
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Social media marketing,
quality
signaling
, and the Goldilocks principle
Nian, Tingting
;
Sundararajan, Arun
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 540-556
Persistent link: https://www.econbiz.de/10013363070
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2
The roles of culture in online user reviews : an empirical investigation
Kusawat, Poompak
;
Surat Teerakapibal
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 189-204
Persistent link: https://www.econbiz.de/10012584510
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