The roles of culture in online user reviews : an empirical investigation
Poompak Kusawat and Surat Teerakapibal
| Year of publication: |
2021
|
|---|---|
| Authors: | Kusawat, Poompak ; Surat Teerakapibal |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 34.2021, 3, p. 189-204
|
| Subject: | cultural distance | eWOM | expectation-disconfirmation theory | online user ratings | quality signaling | user-generated content | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2021.1903641 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584510