//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising and media"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
advertising and media
21
Advertising
16
Werbung
16
marketing
10
Internet marketing
7
Online-Marketing
7
Theorie
5
Theory
5
Communication media
4
Competitive strategy
4
Kommunikationsmedien
4
Wettbewerbsstrategie
4
competitive strategy
4
Consumer behaviour
3
IT policy and management
3
Konsumentenverhalten
3
Market structure
3
Marktstruktur
3
Preismanagement
3
Pricing strategy
3
electronic commerce
3
pricing
3
promotion
3
Advertising and Media Research
2
Advertising effects
2
Reputation
2
Social network
2
Social web
2
Soziales Netzwerk
2
Werbewirkung
2
advertising and media research
2
buyer behavior
2
e-commerce
2
economics
2
game theory
2
information systems
2
marketing: advertising and media
2
product policy
2
retailing and wholesaling
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bruggen, Gerrit H. van
1
Gelper, Sarah
1
Iyer, Ganesh
1
Katona, Zsolt
1
Lans, Ralf van der
1
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competition for attention in online social networks : implications for seeding strategies
Gelper, Sarah
;
Lans, Ralf van der
;
Bruggen, Gerrit H. van
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 1026-1047
Persistent link: https://www.econbiz.de/10012505333
Saved in:
2
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->