Nafees, Lubna; Cook, Christy M.; Nikolov, Atanas; … - In: Digital business 1 (2021) 2, pp. 1-10
perceived SMI expertise and trustworthiness partially mediate that relationship. This study contributes to extant literature by … mediated through SMI expertise and trustworthiness. Therefore, it is incumbent on brands to pay close attention to their SMI …