Examining the role of perceived source credibility on social media influencer's ascribed opinion leadership
Year of publication: |
2024
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Authors: | Crespo, Cátia Fernandes ; Tille, Melanie |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 36.2024, 3, p. 208-223
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Subject: | ascribed opinion leadership | attractiveness | Expertise | social media influencers | trustworthiness | Social Web | Social web | Führungsstil | Leadership style | Vertrauen | Confidence | Glaubwürdigkeit | Credibility |
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