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Search: subject:"external pressure"
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The shifting of business activities during the COVID-19 pandemic : does social media marketing matter?
Patma, Tundung Subali
;
Wardana, Ludi Wishnu
;
Wibowo, Agus
; …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
12
,
pp. 283-292
Persistent link: https://www.econbiz.de/10012672024
Saved in:
2
External
pressure
or internal culture? : an innovation diffusion theory account of small retail businesses' social media use
Kwon, Wi-suk
;
Woo, Hongjoo
;
Sadachar, Amrut
;
Huang, Xiao
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648884
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