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~subject:"Social Web"
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Social Web
Humor
469
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1
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AMS review : official publication of the Academy of Marketing Science
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Handbook of research on IoT, digital transformation, and the future of global marketing
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ECONIS (ZBW)
18
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1
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
2
"Are you having a laugh?" : detecting humorous expressions on social media : an exploration of theory, current approaches and future work
Elayan, Suzanne
;
Sykora, Martin
;
Jackson, Thomas
; …
- In:
International journal of information technology and …
21
(
2022
)
1
,
pp. 115-137
Persistent link: https://www.econbiz.de/10013256101
Saved in:
3
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
4
Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio
;
Belanche, Daniel
;
Fernández, Ana
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
Saved in:
5
Let's laugh about it! : using humor to address complainers’ online incivility
Béal, Mathieu
;
Grégoire, Yany
;
Carrillat, François A.
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 34-51
Persistent link: https://www.econbiz.de/10014228864
Saved in:
6
How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu
;
Grégoire, Yany
- In:
Journal of service research
25
(
2022
)
2
,
pp. 242-259
Persistent link: https://www.econbiz.de/10013268018
Saved in:
7
Extinguishing a fictional fire : responding to emotional and misinformed audiences
Woods, Chelsea L.
- In:
Corporate reputation review
25
(
2022
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013463263
Saved in:
8
It's no joke : the critical power of a laughing chorus
Kravets, Olga
- In:
Marketing theory
21
(
2021
)
3
,
pp. 297-315
Persistent link: https://www.econbiz.de/10012608006
Saved in:
9
Brand humour advertisements on a social network platform and their impact on online consumer engagement : the case of Instagram
Akbar, Tooba Ali
;
El-Gohary, Hatem
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 212-236)
.
2021
Persistent link: https://www.econbiz.de/10012816091
Saved in:
10
Hispanic humor styles on Facebook : an analytical study
Wang, Valerie Lynette
;
Wu, Yi-Chia
;
Lou, Hao
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 60-73
Persistent link: https://www.econbiz.de/10012212762
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