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Patrick, Vanessa M.
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ECONIS (ZBW)
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Getting consumers to recycle now! : when and why cuteness appeals influence prosocial and sustainable behavior
Wang, Tingting
;
Mukhopadhyay, Anirban
;
Patrick, Vanessa M.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 269-283
Persistent link: https://www.econbiz.de/10011770943
Saved in:
2
Affective forecasting and self-control : why anticipating pride wins over anticipating shame in a self-regulation context
Patrick, Vanessa M.
;
Chun, HaeEun Helen
;
MacInnis, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 537-545
Persistent link: https://www.econbiz.de/10003884456
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