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~subject:"Social exchange theory"
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Social exchange theory
Consumer behaviour
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Beziehungsmarketing
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Dienstleistungsqualität
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Austauschtheorie
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Asia-Pacific journal of business administration
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Journal of retailing and consumer services
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Effects of confidence and social benefits on consumers' extra-role and in-role behaviors : a social identity and social exchange perspective
Utkarsh
;
Gupta, Roopak Kumar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169566
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2
An investigation of antecedents and consequences of brand love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
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