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Social media
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Drummond, Conor
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McGrath, Helen
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O'Toole, Thomas
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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ECONIS (ZBW)
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Social media resourcing of an entrepreneurial firm network : collaborative mobilisation processes
Drummond, Conor
;
O'Toole, Thomas
;
McGrath, Helen
- In:
Journal of business research : JBR
145
(
2022
),
pp. 171-187
Persistent link: https://www.econbiz.de/10013197891
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2
The impact of social media on resource mobilisation in entrepreneurial firms
Drummond, Conor
;
McGrath, Helen
;
O'Toole, Thomas
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 68-89
Persistent link: https://www.econbiz.de/10011863789
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