Coelho, Ricardo Limongi França; Oliveira, Denise Santos de - In: Online Information Review 40 (2016) 4, pp. 458-471
promotion) on two interaction metrics: likes and comments. The measuring involved two popular social media, Facebook and … variables (likes and comments), and the independent variables (post typology, segments, week period, month, characters and … Instagram, in particular. In Facebook, the events post type was only significant in the like’s interaction. Another finding of …