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~subject:"Social values"
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Search: person:"Fam, Kim Shyan"
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Social values
Consumer behaviour
28
Konsumentenverhalten
28
China
12
Advertising effects
7
Cultural identity
7
Kulturelle Identität
7
Marketing management
7
Marketingmanagement
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Werbewirkung
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Advertising
6
Asia
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Asien
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Islam
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Marketing
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Werbung
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Customer satisfaction
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Islamic finance
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Islamisches Finanzsystem
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Jugendliche
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Kundenzufriedenheit
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Religion
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Sales promotion
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Verkaufsförderung
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Youth
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Einzelhandel
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Food consumption
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India
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Indien
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International marketing
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Internationales Marketing
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Lebensmittelkonsum
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Retail trade
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Soziale Werte
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Age group
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Altersgruppe
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Beziehungsmarketing
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Comparison
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Dienstleistungsqualität
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Fam, Kim Shyan
4
Chung, Kim-choy
2
Holdsworth, David K.
2
Che, Yu
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Gray, Vaughan
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Li, Yongqiang
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Singh, Gurmeet
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia-Pacific journal of business administration
1
Journal of promotion management : JPM
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan
;
Fam, Kim Shyan
;
Che, Yu
;
Singh, Gurmeet
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011433669
Saved in:
2
Impact of cultural values on young consumers' choice of international tertiary education
Chung, Kim-choy
;
Fam, Kim Shyan
;
Holdsworth, David K.
- In:
Asia-Pacific journal of business administration
1
(
2009
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10003915439
Saved in:
3
Chinese "Little Emperor", cultural values and preferred communication sources for university choice
Chung, Kim-choy
;
Holdsworth, David K.
;
Li, Yongqiang
; …
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 120-132
Persistent link: https://www.econbiz.de/10003860003
Saved in:
4
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
Saved in:
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