//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
~subject:"Viral marketing"
~type_genre:"Interview"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtuelle Community"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
Viral marketing
Social Web
19
Public relations
4
Öffentlichkeitsarbeit
4
Brand
3
Kommunikation
3
Markenartikel
3
Brand management
2
Communication
2
Community
2
Consumer behaviour
2
Gemeinschaft
2
Internal communication
2
Interne Kommunikation
2
Internet
2
Knowledge management
2
Konsumentenverhalten
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Welt
2
Wissensmanagement
2
World
2
Anwendungssoftware
1
Application software
1
Arbeitsgruppe
1
Armutsbekämpfung
1
Bank
1
Befragung
1
Beschwerdemanagement
1
Complaint management
1
Confidence
1
Consumer advice
1
Controlling
1
Crisis management
1
Deutschland
1
Developing countries
1
Development aid
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
16
Book / Working Paper
3
Type of publication (narrower categories)
All
Interview
Reprint
Article in journal
11,746
Aufsatz in Zeitschrift
11,746
Aufsatz im Buch
2,881
Book section
2,881
Graue Literatur
1,114
Non-commercial literature
1,114
Arbeitspapier
845
Working Paper
845
Hochschulschrift
422
Collection of articles of several authors
415
Sammelwerk
415
Case study
339
Fallstudie
339
Aufsatzsammlung
298
Thesis
227
Conference paper
174
Konferenzbeitrag
174
Ratgeber
119
Guidebook
108
Konferenzschrift
98
Collection of articles written by one author
50
Sammlung
50
Conference proceedings
48
Lehrbuch
43
Textbook
30
Handbook
24
Handbuch
24
Glossar enthalten
18
Glossary included
18
Amtsdruckschrift
12
Forschungsbericht
12
Government document
12
Mehrbändiges Werk
7
Multi-volume publication
7
Systematic review
7
Übersichtsarbeit
7
Amtliche Publikation
5
Bibliografie
3
more ...
less ...
Language
All
English
13
German
7
Author
All
Baron, Steve
1
Brown, Tom
1
Carlson, Brad D.
1
Dietrich, Peter
1
Eppler, Martin J.
1
Faraj, Samer
1
Fricker, Scott
1
Galesic, Mirta
1
Hahn-Griffiths, Stephen
1
Hollenbeck, Candice R.
1
Jarvenpaa, Sirkka L.
1
Kaiser, Stefan
1
King, Brett
1
Klewes, Joachim
1
Kracklauer, Alexander H.
1
Labie, Marc
1
Langen, Ralf
1
Laufer, Daniel
1
Leidner, Dorothy E.
1
Luedicke, Marius K.
1
Maassen, Oliver
1
Martin, Sieglinde
1
Mastroianni, Carlo
1
Morduch, Jonathan
1
Muniz, Albert M.
1
Müller-Nyland, Nina
1
O'Guinn, Thomas C.
1
Pirrò, Giuseppe
1
Sageman, Marc
1
Schmidt, Anke
1
Schnittker, Nancy
1
Stickling, Erwin
1
Talia, Domenico
1
Tourangeau, Roger
1
Wasko, Molly McLure
1
Weigend, Andreas
1
Yang, Ting
1
Zinkhan, George M.
1
more ...
less ...
Published in...
All
Cross-cultural and critical perspectives on brands
2
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
2
Brand management ; Vol. 2
1
Business horizons
1
Developmental challenges in marketing research
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
Group and meso level perspectives
1
Harvard business review : HBR
1
Managing learning and knowledge
1
Medizinprodukte-Management
1
Mondes en développement
1
Personalwirtschaft : das Magazin für den Job HR
1
Public relations
1
Sage library in marketing
1
Strategic information systems ; Vol. 3
1
The evolution of brands : from signals of quality to storehouses of trust
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A dialogue on the future of microfinance and international development
Labie, Marc
(
interviewee
);
Morduch, Jonathan
(
interviewer
)
- In:
Mondes en développement
50
(
2022
)
3/4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10014340252
Saved in:
2
"Managing these incidents as a full-contract sport"
Hahn-Griffiths, Stephen
(
interviewee
)
- In:
Harvard business review : HBR
98
(
2020
)
3
,
pp. 22-23
Persistent link: https://www.econbiz.de/10012288895
Saved in:
3
Global crisis communications in a world of social media : an interview with Anke Schmidt, Senior Vice President of Corporate Communications and Government Relations at BASF
Schmidt, Anke
(
interviewee
);
Laufer, Daniel
(
interviewer
)
- In:
Business horizons
62
(
2019
)
3
,
pp. 343-345
Persistent link: https://www.econbiz.de/10012024127
Saved in:
4
Fachinterview : Social Media Management in der Medizinprodukteindustrie
Kracklauer, Alexander H.
;
Müller-Nyland, Nina
- In:
Medizinprodukte-Management
,
(pp. 179-181)
.
2014
Persistent link: https://www.econbiz.de/10010399855
Saved in:
5
Breaking Banks : weshalb Banken der Vergangenheit angehören - und wer in Zukunft unser Geld verwaltet
King, Brett
-
2014
Persistent link: https://www.econbiz.de/10010459298
Saved in:
6
K-link+ : a P2P semantic virtual office for organizational knowledge management
Mastroianni, Carlo
;
Pirrò, Giuseppe
;
Talia, Domenico
-
2010
Persistent link: https://www.econbiz.de/10003910994
Saved in:
7
Towards a unifying marketing approach through service
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664676
Saved in:
8
Kommunikationsmanagement : 27 Perspektiven aus Wissenschaft und Praxis
Dietrich, Peter
(
ed.
);
Martin, Sieglinde
(
ed.
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003942884
Saved in:
9
Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Brown, Tom
-
2010
Persistent link: https://www.econbiz.de/10003924381
Saved in:
10
Brand community
Muniz, Albert M.
;
O'Guinn, Thomas C.
-
2009
Persistent link: https://www.econbiz.de/10003784669
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->