Towards a unifying marketing approach through service
ed. by Steve Baron
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Baron, Steve (contributor) |
| Published in: |
Service marketing ; Vol. 4
|
| Publisher: |
Los Angeles [u.a.] : Sage |
| Subject: | Dienstleistungsmarketing | Services marketing | Marketingtheorie | Marketing theory | Dienstleistungsqualität | Service quality | Social Web | Social web |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 435 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Reprint |
| Language: | English |
| Notes: | Enth. 78 Beitr. |
| Classification: | Marketing ; Dienstleistungen: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008664676