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~subject:"Social web"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Social web
Werbewirkung
Markenführung
10,414
Brand management
10,412
Consumer behaviour
5,961
Konsumentenverhalten
5,960
Markenimage
5,483
Brand image
5,482
Brand
3,651
Markenartikel
3,573
Beziehungsmarketing
2,047
Relationship marketing
2,047
Social Web
1,417
Intermediate goods
1,320
Vorleistungen
1,320
Online-Marketing
1,227
Internet marketing
1,225
Advertising effects
913
Marketing management
881
Marketingmanagement
878
Theorie
823
Theory
821
Luxury goods
613
Luxusgüter
613
Corporate reputation
608
Firmenimage
607
USA
571
United States
566
Customer satisfaction
561
Kundenzufriedenheit
561
Advertising
539
Brand loyalty
537
HR marketing
524
Personalmarketing
524
Werbung
518
Einzelhandel
510
Retail trade
510
Emotion
481
Markentreue
452
International marketing
392
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1,513
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174
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2,173
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33
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2,177
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247
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101
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70
Graue Literatur
48
Non-commercial literature
48
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37
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37
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32
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2,167
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38
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Dens, Nathalie
14
Loureiro, Sandra Maria Correia
14
Pelsmacker, Patrick de
14
Rita, Paulo
10
Ko, Eunju
9
Kunkel, Thilo
9
Veloutsou, Cleopatra
8
Cova, Bernard
7
Dwivedi, Yogesh Kumar
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Kulczynski, Alicia
7
Melewar, T. C.
7
Romaniuk, Jenni
7
Filieri, Raffaele
6
Füller, Johann
6
Gierl, Heribert
6
Guzman, Francisco
6
Haverila, Kai
6
Ilicic, Jasmina
6
Johnen, Marius
6
Ko, Yong Jae
6
McLaughlin, Caitlin
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Bang, Nguyen
5
Bauer, Hans H.
5
Baxter, Stacey M.
5
Bilro, Ricardo Godinho
5
Chen, Huan
5
Dessart, Laurence
5
Esch, Franz-Rudolf
5
Harrigan, Paul
5
Hayes, Jameson L.
5
Hudders, Liselot
5
Johnson, Lester W.
5
Khan, Bilal Mustafa
5
Kumar, Jitender
5
Kumar, Vikas
5
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Chambre de commerce et d'industrie de Paris
1
Robert Schuman Centre for Advanced Studies
1
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Journal of business research : JBR
148
The journal of product & brand management
86
The journal of brand management : an international journal
79
Journal of retailing and consumer services
66
International journal of internet marketing and advertising : IJIMA
55
Journal of marketing communications
55
International journal of advertising : the review of marketing communications
54
International journal of advertising : the quarterly review of marketing communications
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Psychology & marketing
38
Journal of promotion management : innovations in planning and applied research
37
Journal of promotion management : JPM
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of advertising research
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Business horizons
24
Marketing intelligence & planning
24
Journal of marketing management : MM
23
Asia Pacific journal of marketing and logistics
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of marketing
19
Journal of internet commerce
18
Journal of strategic marketing
18
Tourism management : research, policies, practice
18
Journal of the Academy of Marketing Science
17
European journal of marketing : EJM
16
Journal of global marketing
16
Marketing : ZFP ; journal of research and management
16
Cogent business & management
15
European journal of marketing
14
International journal of electronic marketing and retailing : IJEMR
14
International journal of hospitality management
14
Journal of fashion marketing and management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Journal of international consumer marketing
13
Journal of marketing research : JMR
13
European Sport management quarterly : ESMQ
12
International journal of sports marketing & sponsorship
12
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ECONIS (ZBW)
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2171
Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy
Hartmann, Patrick
;
Apaolaza, Venessa
;
D'Souza, Clare M.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 741-765
Persistent link: https://www.econbiz.de/10010467593
Saved in:
2172
Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
Saved in:
2173
Der Kunde als Produktvorteil
Pohlmann, Mark
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
1
,
pp. 30-35
Persistent link: https://www.econbiz.de/10003443789
Saved in:
2174
Welche Effekte hat Brand Placement in PC-/Videospielen?
Bambauer-Sachse, Silke
- In:
Der Markt : international journal of marketing
46
(
2007
)
4
,
pp. 139-147
Persistent link: https://www.econbiz.de/10003655094
Saved in:
2175
Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
Saved in:
2176
Transcendent customer experience and brand community
Schouten, John W.
;
McAlexander, James H.
;
Koenig, Harold F.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 357-368
Persistent link: https://www.econbiz.de/10003531764
Saved in:
2177
"Wir können auch über uns selbst lachen"
Kaempfe, Hasso
;
Gatermann, Michael
- In:
Akzente
(
2007
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10003537048
Saved in:
2178
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
2179
Brand experience on the pitch : how the sponsors fared in the world cup
Akaoui, Joe
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 147-157
Persistent link: https://www.econbiz.de/10003611434
Saved in:
2180
Integration von Duftstoffen in die Kommunikation zur Stärkung von Effektivität und Effizienz des Markenaufbaus
Esch, Franz-Rudolf
;
Rempel, Jan Eric
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10003522852
Saved in:
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