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~subject:"Social web"
~subject:"Werbewirkung"
~type_genre:"Graue Literatur"
~type_genre:"Interview"
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Social web
Werbewirkung
Brand image
292
Markenimage
292
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116
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116
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106
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106
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69
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69
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11
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Burmann, Christoph
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Motta, Massimo
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Penta, Antonio
4
Hackl, Franz
3
Kügler, Agnes
3
Winter-Ebmer, Rudolf
3
Loginova, Oksana
2
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Bains, Karnika
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2
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2
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1
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Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
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Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika
;
Dewani, Prem Prakash
;
Jaiswal, Anand Kumar
-
2023
Persistent link: https://www.econbiz.de/10014387914
Saved in:
2
Gamification in sozialen Medien : Auswirkungen gamifizierter Inhalte auf die Markenwahrnehmung bei TikTok
Burmann, Christoph
;
Germroth, Gloria
-
2022
Persistent link: https://www.econbiz.de/10012802135
Saved in:
3
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013365854
Saved in:
4
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013348426
Saved in:
5
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013411402
Saved in:
6
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659099
Saved in:
7
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013263474
Saved in:
8
Visual listening in: extracting brand image portrayed on social media
Liu, Liu
;
Dzyabura, Daria
;
Mizik, Natalie
-
2019
Persistent link: https://www.econbiz.de/10012494099
Saved in:
9
Interaktionen mit Social Media Influencern als Instrument zur Reduktion von Markenimagekonfusion
Burmann, Christoph
;
Hiddessen, Jana
-
2019
Persistent link: https://www.econbiz.de/10012206001
Saved in:
10
Brand communication on social networking sites
De Keyzer, Freya
-
2019
Persistent link: https://www.econbiz.de/10012597222
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